Our Services
Fashion Antidote is a fashion brand development, wholesale representation, and PR support agency helping emerging and independent fashion brands grow sustainably in the UK, Europe, and international markets. Based in London, with access to London and Milano showrooms, we support designers at every stage—from brand foundations to visibility and physical showroom representation.
We work with fashion start-ups, independent designers, and emerging luxury brands who need expert guidance navigating the fashion industry. As a founder, balancing creative direction with sales strategy, buyer outreach, and public relations can be overwhelming. Fashion Antidote provides structured programmes that remove this burden, offering clear strategy, buyer access, and professional representation, so designers can focus on creating strong collections.
Our Foundation, Visibility, and Presence Programmes offer flexible alternatives to traditional fashion showrooms and sales agencies. Unlike high-cost, long-term showroom contracts, our approach allows brands to outsource sales strategy, buyer outreach, digital showroom visibility, PR support, and physical showroom representation in a transparent and cost-effective way. This makes Fashion Antidote particularly suitable for brands seeking growth without unnecessary financial risk.
Each programme is designed to deliver expert fashion industry insight, regularly refreshed buyer databases, targeted outreach, and measurable outcomes. Whether you are preparing for wholesale, increasing brand visibility through a digital showroom and PR, or presenting your collection physically in London and Milano, Fashion Antidote connects your brand with the right buyers, press, and industry partners at the right time.
Choose the programme that aligns with your brand’s current stage and goals, and let Fashion Antidote support your growth with strategy-led fashion brand development, wholesale readiness, and international market access.
Foundation
Brand Development & Strategy
For Fashion Start-Ups & Independent DesignersThe Essential Brand Development Programme is designed for fashion founders navigating the industry alone and in need of clarity, structure, and professional direction.
This package focuses on the core foundations every fashion brand must have in place before investing in sales, PR, or showrooms—helping you avoid costly mistakes and move forward with confidence.
What’s Included
Brand positioning & identity clarity
A deep dive into your brand DNA, values, and aesthetic to define a clear, compelling positioning that resonates with your target market and the wider industry.Target customer & market definition
Identification of your ideal customer and the market level your brand belongs in, ensuring alignment between product, pricing, and audience expectations.Collection & product strategy guidance
Support in structuring your collection, identifying key categories and hero pieces, and balancing creative vision with commercial viability.Pricing & margin review
Assessment of costs, wholesale and retail pricing, and margins to ensure your brand is financially sustainable and competitive.Sales & industry readiness insight
Guidance on how buyers think, how the fashion calendar works, and what the industry expects from emerging brands at each stage.Strategic roadmap (6–12 months)
A clear, realistic action plan outlining next steps, priorities, and timing—helping you move forward with focus and confidence.
Who It’s For
Solo founders navigating the fashion industry
Designers building a brand independently who need expert guidance, structure, and an external strategic perspective.Early-stage and start-up fashion brands
Labels at concept, pre-launch, or early growth stage that need to establish solid commercial and brand foundations.Brands lacking clarity on positioning or pricing
Founders who are unsure how to position their brand, define their customer, or structure pricing competitively.Designers preparing for buyers, PR, or showrooms
Brands that want to be properly prepared before approaching the industry, avoiding costly missteps.Founders seeking a clear, actionable roadmap
Those who want to move forward with confidence, supported by a realistic plan tailored to their resources and goals.
The Outcome
You gain a clear understanding of where your brand sits, how to present it commercially, and what steps to take next—turning uncertainty into a structured, actionable plan.
VISIBILITY
Digital Showroom & PR Programme
Fashion brands that are not yet ready for full sales or physical showroom representationThe Visibility Programme is designed for fashion brands that need professional exposure and validation before committing to physical showrooms or full sales representation.
This programme focuses on building industry awareness, credibility, and early buyer interest through a strategic digital showroom presence and targeted PR and buyer outreach.
What’s Included
Digital Showroom Presence
Your collection is hosted within Fashion Antidote’s digital showroom and presented to selected buyers, press, and industry contacts year-round.
Targeted Buyer & Press Outreach
Structured outreach using Fashion Antidote’s curated, regularly refreshed databases, including email, LinkedIn, Instagram, and other direct contact channels.
PR & Brand Visibility Support
Strategic pitching to editors, stylists, and relevant platforms to build awareness and credibility in key markets.
Campaign Monitoring & Strategic Feedback
Insight into buyer engagement, responses, and market interest, with recommendations on how to refine messaging and positioning.
Ongoing Brand & Market Guidance
Monthly strategic support to strengthen readiness for physical showroom representation or wholesale expansion.
Who It’s For
Designers seeking buyer and press exposure without the commitment of in-person showrooms
Brands wanting to test markets and messaging before scaling wholesale
Labels with strong collections that need visibility, credibility, and structured outreach
Founders looking for informed market feedback and a clear path to the next stage
The Outcome
Increased visibility, informed market feedback, and qualified interest—providing a clear picture of where and how your brand can grow.
Presence
London and Milano Showroom & PR
For fashion brands ready to engage buyers in person and convert visibility into real commercial opportunitiesThe Presence Programme is Fashion Antidote’s most comprehensive level of support, designed for brands ready to establish a physical presence in key international fashion capitals.
This programme centres on in-person representation, allowing buyers, stylists, and press to experience your collection first-hand in London and Milano—a critical step for premium and luxury brands.
What’s Included
Physical Showroom Representation
Placement and representation of your samples within Fashion Antidote’s London and Milano showrooms for buyer, stylist, and press appointments.Buyer Outreach & Relationship Management
Targeted buyer engagement using Fashion Antidote’s international networks, with ongoing follow-up and relationship nurturing.International PR & Industry Exposure
Strategic outreach to press, stylists, and influencers to support credibility and visibility alongside showroom activity.Sales & Brand Strategy Alignment
Ongoing refinement of pricing, positioning, and collection structure to meet international retail expectations.Performance Review & Forward Planning
Clear feedback on buyer response, opportunities identified, and strategic next steps for wholesale growth.
Who It’s For
Brands ready to engage buyers, stylists, and press in person
Labels targeting department stores and high-end multi-brand retailers
Designers seeking international credibility through physical showroom presence
Brands prepared to invest in samples, production readiness, and growth
Founders ready to move from visibility into tangible commercial opportunities
The Outcome
Stronger credibility, higher-quality buyer engagement, and tangible commercial opportunities driven by physical showroom presence.