TERMS & CONDITIONS

Last updated: 25 August 2026

1. ABOUT US

These Terms & Conditions (“Terms”) govern your use of the website fashionantidote.co (the “Website”) and your purchase or use of products and services supplied by Fashion Antidote.Fashion Antidote is a trading name of LVFD Limited, a company incorporated in England and Wales under company number 12609484.Registered office:
LVFD Limited
71–75 Shelton Street
London WC2H 9JQ
United Kingdom

Email: hello@fashionantidote.co

these Terms:“Fashion Antidote”, “we”, “us” or “our” means LVFD Limited trading as Fashion Antidote.“Customer”, “Client”, “you” or “your” means the person or business purchasing, accessing or using our Services, Databases, Subscriptions or Website.“Services” means consultancy, brand development, creative direction, public relations, communications, wholesale strategy, sales representation, showroom representation and any other professional services supplied by us.“Database” means any buyer, retailer, media, press, stylist, professional contact or other directory, database, contact list or related digital product supplied or licensed by us.“Professional Contact” means an individual whose professional information is contained within a Database.“Order” means an order, proposal, statement of work, subscription, online purchase or other agreement under which we agree to provide products or Services to you.By purchasing or using our products or Services, creating an account or using the Website, you agree to these Terms.

2. BUSINESS CUSTOMERS ONLY

Fashion Antidote operates primarily on a business-to-business basis.Our Databases, professional Services and Subscriptions are intended for persons purchasing wholly or mainly for purposes relating to their trade, business, craft or profession.By purchasing a Database, Subscription or professional Service, you confirm that you are acting in the course of business and not as a consumer.If you intend to purchase from us as a consumer, you must contact us before placing an Order.

3. FORMATION OF A CONTRACT

A contract between you and us is formed when:we accept an Order placed through our Website;we accept your payment;you accept a written proposal or statement of work;we confirm your engagement in writing; orwe otherwise begin providing Services at your request.Any quotation or proposal is an invitation to contract and may be withdrawn before acceptance unless expressly stated otherwise.Where we enter into a separate written proposal, statement of work, order form or service agreement with you, that document forms part of the contract.If there is any inconsistency between these Terms and a separately agreed written document, the separately agreed document will take precedence to the extent of that inconsistency.

SERVICES

4. PROFESSIONAL SERVICES

We may provide Services including:public relations and communications;media outreach;wholesale strategy;retail outreach;buyer introductions;showroom representation;market development;brand development;creative direction;commercial consultancy; andrelated fashion-industry advisory services.The precise scope of Services will be described in the relevant Order, proposal or statement of work.We will provide our Services with reasonable care and skill.Unless expressly agreed otherwise in writing, any timetable, target, forecast or delivery date is an estimate only.You acknowledge that effective performance of our Services may depend upon your timely cooperation, including supplying accurate information, samples, imagery, pricing, collection information, approvals and other materials reasonably requested by us.We will not be responsible for delay or reduced performance caused by your failure to provide required information, materials, approvals or cooperation.Work requested outside the agreed scope may be subject to additional fees.

5. NO GUARANTEE OF COMMERCIAL RESULTS

Fashion, PR, media and wholesale outcomes depend upon decisions made by independent third parties.Accordingly, unless expressly agreed otherwise in writing, we do not guarantee:press coverage;publication;editorial placement;celebrity or influencer placement;attendance at appointments or showrooms;buyer responses;retail introductions;wholesale orders;commercial contracts;revenue;sales;investment;media reach;social-media performance; orany particular financial or commercial result.Editors, journalists, stylists, retailers, buyers, influencers, distributors and other third parties remain entirely independent and retain sole discretion over whether to respond, engage, publish, stock, order or otherwise work with you.An introduction made by Fashion Antidote does not guarantee a resulting business relationship.Examples, testimonials, case studies and previous client results are illustrative only and do not constitute a promise that another Client will achieve the same result.

6. CLIENT MATERIALS AND INFORMATION

You are responsible for ensuring that information and materials supplied to us are accurate and that you have all rights and permissions necessary for us to use them in providing the Services.You grant us a non-exclusive licence to use materials supplied by you solely to the extent reasonably necessary to perform the Services.You must promptly notify us of any material change affecting information supplied to us, including changes to:prices;wholesale terms;stock availability;delivery times;collection information;product claims;sustainability claims;intellectual-property ownership; orother information communicated to buyers, media or third parties on your behalf.We are not responsible for claims arising from inaccurate or misleading information supplied or approved by you.

7. SAMPLES, PRODUCTS AND PHYSICAL MATERIALS

Where Services involve physical samples, garments, accessories or other products:you remain responsible for ensuring that the items are appropriately insured unless expressly agreed otherwise;you are responsible for customs documentation, duties, taxes and shipping charges unless otherwise agreed;risk during transportation by an independent courier or carrier remains subject to the terms of that carrier;we will take reasonable care of items while they are in our possession; andnormal handling, fitting, display, photography or showroom use may result in reasonable wear.We are not responsible for inherent defects, deterioration caused by the nature of the product, inadequate packaging or loss or damage caused by an independent courier, stylist, publication, retailer or other third party outside our reasonable control.Any specific sample-management arrangements contained in a separate showroom or PR agreement will take precedence over this clause.

DATABASES & DIGITAL PRODUCTS

8. DATABASE LICENCE

When you purchase or receive access to a Database, you are purchasing a licence to use the Database.You do not acquire ownership of the Database or of any intellectual-property or database rights in it.Unless otherwise stated at the time of purchase, we grant the purchasing business a limited, non-exclusive, non-transferable licence to use the Database internally for legitimate professional purposes.Permitted purposes may include:identifying potentially relevant retailers;identifying potential wholesale contacts;identifying journalists, editors, stylists or media professionals;conducting legitimate PR outreach;conducting legitimate wholesale or business-development outreach; andsupporting the purchasing business's internal sales, PR and communications activities.Unless a product expressly includes a multi-client or agency licence, the Database may be used only for the purchasing business itself.An agency, consultancy, freelancer or service provider may not purchase one Database and use it independently on behalf of multiple third-party clients unless we have expressly agreed to an agency or multi-client licence.

9. AUTHORISED USERS

Database access is limited to the purchasing organisation and any number of authorised users specified in the relevant Order or product description.Login credentials must not be shared outside the authorised organisation.You are responsible for the conduct of anyone accessing a Database through your account.You must notify us promptly if you become aware of unauthorised access or disclosure.

10. DATABASE USE RESTRICTIONS

You must not, without our prior written permission:sell or resell a Database;sublicense a Database;distribute a Database to third parties;publish a Database online;upload a Database to a publicly accessible platform;provide Database access to an unauthorised person;reproduce a Database for the purpose of creating a competing database or directory;commercially exploit the Database other than for your own permitted internal business activities;systematically copy Database content into a competing product;use automated means to extract our Database content for republication;use the Database to train, fine-tune or populate an artificial-intelligence model or a third-party commercial data product;remove copyright, proprietary or attribution notices;use the Database for harassment, unlawful surveillance, discriminatory purposes or unlawful marketing; oruse the Database in any way that infringes applicable law or the rights of another person.You may make reasonable internal working copies where necessary for permitted use by your authorised team.These restrictions are not limited to two years.They continue for as long as necessary to protect our intellectual property, database rights, confidential information and other applicable rights.

11. DATABASE INTELLECTUAL PROPERTY

The selection, verification, organisation, structure, compilation and presentation of our Databases involve substantial investment and constitute valuable proprietary assets of Fashion Antidote.All intellectual-property rights in our Databases, including copyright and database rights where applicable, belong to us or our licensors.Nothing in these Terms transfers ownership of those rights to you.Unauthorised extraction, reproduction, redistribution or reutilisation of a substantial part of a Database may constitute infringement of our rights.

12. PROFESSIONAL CONTACT DATA

Databases may contain professional information relating to identifiable individuals.A purchase of a Database does not mean that:a Professional Contact has consented to receive communications from you;a Professional Contact has requested information from you;contacting every Professional Contact will be lawful in every circumstance;every Professional Contact is a corporate subscriber for electronic-marketing purposes; orFashion Antidote is authorising a particular marketing communication on behalf of the Professional Contact.When you receive personal data through a Database, you will ordinarily act as an independent data controller in relation to your subsequent use of that information.You are independently responsible for determining whether and how you may lawfully use the information.

13. YOUR DATA-PROTECTION RESPONSIBILITIES

When using Professional Contact information, you must comply with all data-protection, privacy, electronic-marketing and direct-marketing laws applicable to you and to the person you contact.Where applicable, this includes compliance with:the UK GDPR;the Data Protection Act 2018;the Privacy and Electronic Communications Regulations;applicable amendments and successor legislation; andequivalent laws in any other territory in which you conduct outreach.In particular, you are responsible for:establishing an appropriate lawful basis for processing personal data;determining whether consent is required before sending a communication;distinguishing appropriately between corporate subscribers and individuals, sole traders or other protected recipients where relevant;providing privacy information where legally required;identifying yourself accurately in communications;providing legally required opt-out mechanisms;respecting objections and unsubscribe requests;maintaining appropriate suppression records;ensuring that communications are relevant and lawful; andkeeping personal information appropriately secure.You must not represent to a Professional Contact that Fashion Antidote has authorised your communication or that the Professional Contact has consented to receive it unless that is independently true.

14. REMOVAL AND CORRECTION OF CONTACT DATA

Professional roles, employers and contact details change frequently.We take reasonable steps to maintain our Databases, but we do not warrant that every entry will be complete, current or error-free at all times.If you become aware that information obtained from us is materially inaccurate, you should cease relying upon the inaccurate information.Where a Professional Contact validly requests removal, restriction or correction of their information, we may amend or remove that information from our Databases without prior notice.Such amendment or removal does not constitute a defect in the Database and does not ordinarily give rise to a right to a refund.Where appropriate, we may retain limited suppression information to prevent an individual who has objected from being inadvertently re-added.

15. DATABASE UPDATES

Where a Database states a “last updated”, “last verified” or similar date, this indicates the relevant review or update period and does not constitute a warranty that every individual record was independently verified on that exact date.Unless expressly included in the product purchased, a one-off Database purchase does not entitle you to future versions or updates.Where updates form part of a Subscription, entitlement to those updates ends when the Subscription ends.

16. NO DATABASE RESULTS WARRANTY

We do not warrant that:any particular Professional Contact will respond to you;any contact will be interested in your business;a buyer will place an order;a journalist will provide coverage;a contact will remain in the same role;a particular email address will remain active indefinitely; oruse of a Database will generate any particular commercial result.Professional Contact information is a research and business-development resource, not a guarantee of access, response or commercial success.

SUBSCRIPTIONS & ACCOUNTS

17. SUBSCRIPTIONS

Where a product or Service is offered on a recurring subscription basis, the applicable price, billing frequency and minimum term will be displayed or agreed before purchase.If a Subscription is described as automatically renewing, it will renew at the applicable interval until cancelled in accordance with the relevant plan.Where a Subscription has a minimum contractual term, cancellation does not remove your obligation to pay fees due for that minimum term.Unless otherwise stated, cancellation takes effect at the end of the current paid billing period.We do not provide pro-rata refunds for unused portions of a billing period except where required by law or expressly agreed by us.We may change Subscription pricing with reasonable advance notice, with any increase ordinarily taking effect on the next renewal rather than retrospectively.

18. ACCOUNT SECURITY

You must:provide accurate registration information; maintain the security of your login credentials;prevent unauthorised account access; andnotify us promptly if you suspect unauthorised access.We may suspend access where we reasonably suspect account sharing, security misuse, unauthorised Database distribution or other breach of these Terms.

FEES & PAYMENT

19. FEES

Fees will be:displayed on the Website;stated in an Order;stated in an invoice;stated in a proposal; orotherwise agreed with you in writing.Unless stated otherwise, prices exclude VAT and other applicable taxes, which will be added where legally required.You are responsible for any bank charges, currency-conversion costs, duties or taxes applicable to your purchase unless expressly agreed otherwise.

20. PAYMENT TERMS

Database and digital-product purchases are payable in full at the time of purchase unless otherwise agreed.Professional Services are payable in accordance with the payment schedule set out in the relevant proposal, Order or invoice.Where no payment period has been expressly specified, invoices are payable within 14 days of issue.You must pay invoices in full without deduction, withholding, set-off or counterclaim except where required by law.We may suspend Services, withhold deliverables or restrict account access where an undisputed invoice remains overdue.

21. LATE PAYMENT

Where sums due under a business-to-business transaction are not paid when due, we reserve all rights available to us under applicable late-payment legislation.This may include the right to claim:statutory interest; fixed compensation for late payment; and reasonable debt-recovery costs where permitted by law. Our exercise of these rights does not prevent us from suspending or terminating Services for non-payment.

22. REFUNDS

Our Databases, digital products and professional Services are supplied to business customers. Unless expressly agreed otherwise or required by law:Database purchases are non-refundable once access or delivery has been provided;digital products are non-refundable once supplied;completed professional work is non-refundable;Subscription fees already paid are non-refundable; and failure to achieve a desired commercial result does not create a right to a refund.A change in a Professional Contact's employment, email address, position or availability does not in itself make a Database defective.If a technical fault caused by us materially prevents you from accessing a digital product you purchased, we will first have a reasonable opportunity to restore access or provide a replacement.Nothing in this clause excludes any right which cannot lawfully be excluded.

INTELLECTUAL PROPERTY & WEBSITE

23. OUR INTELLECTUAL PROPERTY

Unless otherwise stated, all intellectual-property rights in:the Website;Databases;written content;reports;research;methodologies;templates;graphics;branding;photographs owned by us;training materials;resources; andother proprietary materialsbelong to Fashion Antidote, LVFD Limited or our licensors.No intellectual-property rights are transferred except for the limited rights expressly granted under these Terms or a separate written agreement.

24. CLIENT DELIVERABLES

Ownership and usage rights relating to bespoke creative deliverables will be governed by the relevant proposal or statement of work.Unless expressly agreed otherwise, pre-existing methodologies, templates, frameworks, know-how, processes, Database information and underlying proprietary materials remain our property.Payment for a bespoke deliverable does not transfer ownership of our pre-existing intellectual property incorporated into that deliverable.

25. WEBSITE USE

You may use the Website only for lawful purposes.You must not:interfere with the operation or security of the Website;attempt unauthorised access;introduce malware or harmful code;conduct unauthorised automated scraping;systematically harvest Website content or user data;reproduce substantial portions of the Website;impersonate another person;use the Website fraudulently; oruse Website material in a way that infringes our intellectual-property rights.We expressly reserve our rights in relation to text and data mining, automated extraction, scraping and similar computational analysis to the fullest extent permitted by applicable law.No Website or Database content may be used to train or develop a commercial artificial-intelligence or machine-learning system without our prior written consent.

26. WEBSITE AVAILABILITY AND CONTENT

We do not guarantee that the Website will always be available, uninterrupted or error-free.We may change, suspend or withdraw parts of the Website where reasonably necessary.Website articles, guides, commentary and other editorial content are provided for general informational purposes and do not constitute legal, financial, tax or other regulated professional advice.You should obtain appropriate professional advice where necessary before relying upon general Website content.

27. THIRD-PARTY WEBSITES AND SERVICES

Our Website or Services may contain links to, integrate with or rely upon services provided by third parties.We are not responsible for the availability, content, privacy practices or acts of independent third-party providers.The inclusion of a link does not necessarily constitute endorsement.

CONFIDENTIALITY & DATA

28. CONFIDENTIALITY

Each party must keep confidential any confidential business, commercial or proprietary information received from the other party and must use it only for purposes connected with the relevant business relationship.This obligation does not apply to information which:is already lawfully public;was lawfully known by the receiving party before disclosure;is independently developed without use of the confidential information;is lawfully received from a third party without restriction; ormust be disclosed by law, regulation or court order.Confidentiality obligations survive termination for as long as the relevant information remains confidential.

29. DATA PROTECTION

Each party must comply with applicable data-protection legislation in relation to personal data it processes.Our own processing of personal data is described in our Privacy & Cookie Policy, available on the Website.Unless expressly agreed otherwise:each party acts as an independent controller in respect of personal data it independently determines how and why to process; andwhere one party is required to process personal data solely on behalf of the other as a processor, the parties will enter into any additional data-processing terms reasonably required by law.If you supply personal data to us for the purpose of providing Services, you warrant that you are legally entitled to provide that information to us for that purpose.The specific provisions relating to Professional Contact information contained in clauses 12–14 apply in addition to this general clause.

TERMINATION & ENFORCEMENT

30. TERMINATION OF SERVICES

Termination rights applicable to professional Services will be set out in the relevant proposal, Order or agreement.Where no specific termination terms have been agreed, either party may terminate an ongoing professional Service by giving 30 days' written notice.Termination does not affect:fees already due;fees relating to Services already performed;agreed minimum-term commitments;approved non-cancellable third-party expenditure;accrued rights; orprovisions intended to survive termination.

31. TERMINATION OR SUSPENSION BY US

We may suspend or terminate your access to a Database, Subscription, Service or account immediately where we reasonably believe that:you have materially breached these Terms;you have shared a Database without authority;you have resold or redistributed our content;you are using Professional Contact data unlawfully;you have compromised account security;you are using our Services fraudulently;your conduct risks material harm to Fashion Antidote or another person; oran undisputed payment remains materially overdue after notice.Where a breach is capable of remedy, we may provide an opportunity to remedy it before termination where reasonably appropriate.Termination for your material breach does not entitle you to a refund.

32. CONSEQUENCES OF TERMINATION

Upon termination or expiry:outstanding sums become payable in accordance with the applicable agreement;access to subscription-only content may cease;you must cease any use of our materials that depended upon an active licence;rights expressly granted on a continuing basis remain subject to these Terms; andprovisions relating to intellectual property, confidentiality, data protection, restrictions on Database use, liability, payment and governing law continue as appropriate.

LIABILITY

33. LIABILITY THAT WE DO NOT EXCLUDE

Nothing in these Terms excludes or limits liability for:death or personal injury caused by negligence where liability cannot lawfully be excluded;fraud or fraudulent misrepresentation; orany other liability which cannot lawfully be excluded or limited.

34. EXCLUDED LOSSES

Subject to clause 33, Fashion Antidote will not be liable for:indirect or consequential loss;loss of profit;loss of revenue;loss of sales;loss of business;loss of opportunity;loss of anticipated savings;loss of goodwill;reputational loss; orlosses arising from decisions made independently by buyers, retailers, journalists, publications, stylists, influencers or other third parties.We are not responsible for commercial decisions you make solely on the basis of general Website information or Database content.

35. LIMIT ON OUR LIABILITY

Subject to clauses 33 and 34, our total aggregate liability arising from or relating to a particular Order, Service, Database or Subscription will not exceed:the total fees paid or payable by you to us in respect of the relevant Order, Service or product during the 12 months immediately preceding the event giving rise to the claim.For a one-off Database or digital-product purchase, our aggregate liability will not exceed the amount paid for that product.The limitations in these Terms apply only to the extent permitted by law and are intended to constitute a reasonable allocation of commercial risk between business parties.

36. YOUR RESPONSIBILITY FOR DATABASE MISUSE

You are responsible for your own use of Professional Contact information.To the extent permitted by law, you will be responsible for losses, liabilities and reasonable professional costs incurred by us arising directly from your:unauthorised resale or distribution of a Database;infringement of our intellectual-property or database rights;unlawful use of Professional Contact information;material breach of clauses 8–14; orfalse representation that Fashion Antidote authorised or approved unlawful communications.This clause does not make you responsible for losses caused by our own breach of law, negligence or wrongdoing.

GENERAL

37. EVENTS OUTSIDE OUR CONTROL

Neither party will be liable for delay or failure to perform an obligation caused by events beyond its reasonable control, excluding an obligation to pay money already due.Such events may include natural disasters, severe weather, war, terrorism, civil unrest, epidemic, government action, transport disruption, failure of telecommunications infrastructure, cyber incidents affecting third-party providers, industrial disputes or widespread interruption of essential services.The affected party must take reasonable steps to minimise the effect of the event.

38. CHANGES TO THESE TERMS

We may update these Terms from time to time.Changes will apply prospectively from the date on which the revised Terms are published unless otherwise stated.Material changes affecting an existing fixed-term contract will not retrospectively alter agreed commercial terms unless permitted by that contract or agreed with you.Your continued use of a recurring Service after an applicable change takes effect may constitute acceptance of the revised Terms where legally appropriate.

39. ASSIGNMENT AND SUBCONTRACTING

You may not assign or transfer your rights under an Order without our prior written consent.We may use employees, consultants, contractors and specialist service providers to perform parts of the Services while remaining responsible for our contractual obligations to you.We may assign our rights and obligations in connection with a bona fide sale, restructuring or transfer of all or part of our business, provided this does not materially reduce your contractual rights.

40. ENTIRE AGREEMENT

These Terms, together with the applicable Order, proposal, statement of work and any expressly incorporated documents, constitute the agreement between the parties concerning the relevant transaction.Each party acknowledges that it has not relied upon any statement or representation not expressly incorporated into the agreement.Nothing in this clause limits liability for fraud or fraudulent misrepresentation.

41. WAIVER

A delay or failure to exercise a contractual right does not constitute a waiver of that right.A waiver relating to one breach does not constitute a waiver of any later breach.

42. SEVERABILITY

If any provision of these Terms is held to be illegal, invalid or unenforceable, that provision will be treated as modified to the minimum extent necessary to make it enforceable.If that is not possible, it will be deleted without affecting the validity of the remaining provisions.

43. THIRD-PARTY RIGHTS

Unless expressly stated otherwise, a person who is not a party to the relevant contract has no right to enforce these Terms under the Contracts (Rights of Third Parties) Act 1999.

44. GOVERNING LAW AND JURISDICTION

These Terms and any dispute or claim arising out of or in connection with them, including non-contractual disputes or claims, are governed by the laws of England and Wales.The courts of England and Wales have exclusive jurisdiction to settle any such dispute or claim.

45. CONTACT

Questions concerning these Terms should be sent to:LVFD Limited trading as Fashion Antidote
71–75 Shelton Street
London WC2H 9JQ
United Kingdomhello@fashionantidote.co