Brand & Creative direction
The strategic and creative groundwork behind a collection. Fashion Antidote shapes how a brand is positioned and produces the visual language that carries it, from lookbook through to styling and editorial.
Market research
Positioning in the market
Customer profiles and targeting
Brand identity
Profit-point positioning
Visual merchandising
Brand extension strategy
Wholesale strategies
Retail market analysis
Suppliers strategy
Lookbook production
Art direction
Casting direction
Styling
Cover & editorial production