The trade engine behind a collection - Fashion Antidote runs the buyer relationships, market presence, and commercial plan season on season, managing accounts from first meeting to reorder rather than handing over a contact list and stepping back.

• Go-to-market & seasonal collection strategy

• Buyer targeting, account planning & pitch preparation

• Curated global buyer & department store network

• Account management through the full trade cycle

• Showroom placement in London & Milan during market weeks, with curated buyer appointments

• Digital showroom presentation for remote buyers

• Trade show & market week representation

• Price architecture, margin structuring & order management

• International & regional expansion support