What Is a Line Sheet and Why Every Fashion Brand Needs One
If you're a fashion brand looking to grow your wholesale business, one of the most essential tools in your sales kit is the line sheet. But what exactly is a line sheet, and how can you make yours stand out to buyers?
In this post, we break down what a line sheet is, why it's so important for fashion sales, and how to create one that truly sells your collection.
What Is a Line Sheet?
A line sheet is a concise, visual sales document used to present your collection to wholesale buyers. Unlike a lookbook—which is more about storytelling and brand identity—a line sheet is a practical, easy-to-navigate tool that includes key product details buyers need to place orders.
Think of it as your collection at-a-glance: clean, professional, and focused on helping buyers make decisions quickly.
Why Line Sheets Matter in Fashion Wholesale
Makes Ordering Easy
Buyers want the facts: pricing, sizes, materials, delivery windows, and minimum orders. A well-organized line sheet allows them to see everything they need at a glance.Saves Time and Money
A digital line sheet reduces printing costs and can be updated in real-time—perfect for managing seasonal changes or inventory shifts.Creates a Professional Impression
A thoughtfully designed line sheet reflects the quality of your brand and makes your collection look more retail-ready.Improves Buyer Relationships
When buyers receive clear, complete, and well-presented information, it builds trust and increases the likelihood of a long-term partnership.
What to Include in a Fashion Line Sheet
Here’s a checklist of what your line sheet should feature:
Cover Page with Branding
Include your logo, brand name, and the season or collection name.Contact Information
Make sure it’s easy for buyers to reach you—email, phone number, website, and showroom or agency details.High-Quality Product Images
Use clean, professional images of each product (usually shot against a white background). Consistency is key.Style Numbers or SKUs
Every item should have a unique identifier.Product Name and Description
Include colorways, material composition, and any unique selling points.Size Range and Fit Info
Let buyers know what sizes are available and whether the fit is true to size, oversized, etc.Wholesale and Suggested Retail Prices (RRP)
Clearly list both, with currency. Avoid confusing price formats.Minimum Order Quantities (MOQ)
Set expectations around order volumes from the start.Delivery Windows
Be clear about when the buyer can expect the items to arrive.Terms and Conditions
Include payment terms, return policies, and any key ordering information.
Tips for Making Your Line Sheet More Effective
Keep the Layout Clean and Simple
Use grids, white space, and consistent typography to create a document that’s easy to scan.Highlight Best-Sellers or Newness
Use icons, tags, or separate sections to draw attention to your hero products.Update Regularly
Keep your line sheet current with available stock, updated pricing, and seasonal changes.Tailor for Specific Buyers
If you're pitching to a high-end boutique or a mass retailer, adjust the selection and pricing accordingly.Make It Interactive (If Digital)
Consider creating a clickable PDF or using tools that allow buyers to place orders directly within the document.
Common Mistakes to Avoid
Poor quality or inconsistent images
Missing or unclear pricing and product details
Overly complex design or hard-to-read layouts
Forgetting to include contact and ordering information
Outdated product availability
Final Thoughts
Creating an effective line sheet isn’t just about listing products—it’s about presenting your brand in a clear, confident, and buyer-friendly way. At Fashion Antidote, we work with emerging and established brands to craft line sheets that not only look beautiful but also drive sales.
If you need help designing a professional line sheet or refining your wholesale strategy, get in touch with us today.