Choosing the right showroom in London is essential for showcasing your fashion brand to the right buyers and driving sales. From selecting the perfect location to accessing industry professionals, the right showroom can elevate your brand’s visibility and credibility. Discover key factors to consider when choosing a showroom and learn how Fashion Antidote can support your brand’s success with tailored showroom experiences, PR, and sales expertise.

Breaking into top-tier retail is a major milestone for any fashion brand—but it takes more than a great collection to get there. At Fashion Antidote, we connect independent brands with over 6,000 global wholesale buyers from leading stores like Selfridges, Saks, Net-a-Porter, and Dover Street Market. Whether you’re seeking full-service representation or access to a ready-made buyer database, we help turn your collection into commercial success.

A lookbook is a powerful visual storytelling tool that showcases your fashion collection through styled imagery and creative direction. In this article, we explore what a lookbook is, how it differs from a line sheet, and how to create one that captivates buyers, press, and customers alike.

A line sheet is one of the most powerful tools in a fashion brand’s wholesale strategy. It provides buyers with clear, essential product information—like pricing, sizes, and order terms—in a clean, easy-to-navigate format. In this article, we break down exactly what a line sheet is, why it matters, and how to design one that turns interest into orders.

Wondering when to contact fashion buyers? This seasonal guide breaks down the best times to pitch your collection — whether you're designing lingerie, ready-to-wear, or accessories. Learn when buyers are most receptive, what not to do, and how to align with fashion market calendars for maximum success.

Looking for a fashion PR agency or sales strategy support? Fashion Antidote helps emerging fashion brands launch, grow, and get noticed by buyers and press. Based in London, working globally.

The fashion industry runs on a complex calendar that rarely aligns with the weather—or consumer behavior. This blog post breaks down the traditional and intermediate fashion seasons, their timelines, and buying behaviors across department stores and boutiques. From Spring/Summer and Autumn/Winter to Resort and Pre-Fall, we explore how collections are shown, sold, and delivered, and why industry insiders are calling for a reset of the outdated calendar. Whether you're a designer, buyer, or simply fashion-curious, this is your essential guide to how the fashion seasons really work.

Securing the right sales agent is a game-changer for any fashion brand aiming to grow through wholesale. From retail placements to negotiation power, a skilled agent can unlock new levels of visibility and revenue. But finding the right fit goes beyond a simple search—it takes strategy, insight, and the right industry network. In this guide, we explore how to identify and evaluate sales agents, the key qualities to look for, and why partnering with Fashion Antidote gives your brand an edge in today’s competitive market.

Without sales, even the most beautiful fashion collections can’t evolve into a sustainable business. Fashion Antidote offers emerging designers the tools to reach buyers directly, manage their sales, and take full control of their brand—all at an affordable price. Turn your creativity into profit and build the momentum you need to thrive.

Reaching out to fashion buyers is a crucial step in growing your brand. To make your email stand out, personalize your message, craft a compelling subject line, and showcase the unique aspects of your collection. Keep it concise, include high-quality visuals, and make it easy for the buyer to take the next step. Learn how to write an attention-grabbing email that opens doors to new opportunities and helps you build valuable relationships with fashion buyers.